Is Pinterest Here To Stay?

In total Internet traffic in January 2012, Pinterest placed fifth, beating out YouTube and coming extremely close to overcoming Twitter. Can Pinterest compete with other social networking sites like Facebook and Twitter? I think it can, but only to a certain extent.

Recently, Mashable posted an article reporting that Pinterest has developed a new layout. Rather than having five cluttered columns with photos for people to pin, Pinterest will do something that is pretty similar to Facebook’s timeline, although CEO Ben Silbermann claims that Pinterest is very distinguishable from the timeline setting on Facebook. Yet, it’s hard not to relate it to the top social networking site.

For those who are unaware of the recently popular website Pinterest, the site allows users to “pin” photos and descriptions that interest them. This could be anything from pinning a picture of a ridiculously cute bulldog riding a swing to pinning a picture of a blue window that you want in your future home.

This might seem like a strange concept; in fact, similar ideas have failed in the past. Pinterest, however, works. Pinterest gives users the ability to monitor whose pins they can see and what genres of pins they are exposed to. Each person can personalize his or her profiles with different pin boards. For example, I have a pin board entitled “Home Sweet Home” where I pin everything home-related that I like, such as gorgeously decorated kitchens or funky staircases.

Pinterest is unique enough to work as an additional social networking site rather than as a replacement for sites like Facebook or Twitter. An extremely visual site, Pinterest can be highly addicting, especially during class time. Sometimes browsing on Facebook can get extremely repetitive and boring, whereas Pinterest is rather, “pinteresting.” Pinterest also incorporates the idea of the “retweet” by allowing users to pin others posts.

I do have one concern, however, and that is Pinterest’s lack of appeal to all demographics. How many males are actually using Pinterest? Out of 133 people I follow on the site, only four of them are males. As successful as the site may be for females, I feel like males have other sites to express their interest in “masculine” pastimes. Pinning pictures of a basketball might not really do it for them.
Pinterest is definitely an exciting website to be part of the social networking mix, but how long will it last? I enjoy Pinterest, but new sites launch daily. Who knows which site will grab my attention next?